XNAS · Internet Retail
Last stored close · Nov 10, 2026
Close · Nov 10, 2026
$270.87+1.48%
Model Target
—
not published for this name
Implied upside
—
vs the model target
Valuation methods
—
no method met the standard
TickerWhale Score
72/100
Strong
Score components
TickerWhale View
Amazon.com scores 72 out of 100 overall, which we rate strong. Risk is its strongest area and Sentiment Signal its weakest.
What helps
- Technical
- Quality & growth
- Valuation
What to watch
Quality & growth
30%73Strong
- Revenue growth 15.8%
- EPS growth 89.5%
Valuation
25%65Positive
- P/E 21.8
- EV/Sales 3.9
Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.
#5 by market cap in our coverage · ~1,576,000 employees · Listed 1997-05-15 · www.amazon.com
Price history
Intraday to five-year windows are free with an account
Members switch between 1D, 1M, 6M, 1Y, 2Y and 5Y and see the live price. Signed out, this is the one-year stored series the technicals below are computed from.
Market intelligence
Peer position
#4 / 116sector rank by TickerWhale Score
TickerWhale Score 72 vs sector average 49.7 (+22.3)
Revenue growth (industry)Top 25%
Gross margin (industry)Top 50%
Return on equity (industry)Top 50%
P/E (industry)Cheaper than 100%
Technical analysis
our read · what classic indicators sayTickerWhale technical read
72/100Strong vs universe
Ranks 72nd of 100 covered names on our technical composite — the composite itself scores 70/100 · 25% of the TickerWhale Score
Classic chart indicators
Buy
4 buy · 2 sell · 2 neutral of 8 votes
TickerWhale rates AMZN's technical setup strong — 72nd percentile of the covered universe. Classic chart indicators lean buy, pointing the same way.
Moving averages
9 / 9constructive
- vs 200-day+10.9%
- vs 50-day+6.6%
Momentum
Mixed
- RSI (14)62 · neutral
- Stochasticsell
- CCIbuy
- Williams %Rsell
Trend
Mixed
- ADX (14) trend strength13· weak trend
- MACD (12,26,9)buy(histogram 2.095)
How the classic verdict is reached
Moving averages (9) agree on buy — 9 buy vs 0 sell — and carry one vote between them.
Oscillators (7) vote individually: 3 buy · 2 sell · 2 neutral.
Result — 4 buy vs 2 sell of 8 votes = Buy. Neutral votes never decide the verdict.
Fundamentals & valuation
2026-11-10 · revised_latestValuation multiples
- P/E (TTM)21.8
- P/S (TTM)3.8
- P/B5.4
- EV/EBITDA—
- EV/Sales3.9
- PEG—
Profitability & returns
- Gross margin50.8%
- Net margin17.4%
- ROE27.2%
- Debt/Equity0.23
Growth
- Revenue growth (YoY)15.8%
- EPS growth (YoY)89.5%
Green favourable · red stretched — multiples and D/E vs industry peers, margins and growth vs absolute thresholds.
Market capitalisation — $2.95T
Fundamentals history
Reported statement totals across recent periods.
| Metric | Dec '25 | Dec '24 | Dec '23 |
|---|---|---|---|
| Revenue | $716.9B | $638.0B | $574.8B |
| Gross profit | $360.5B | $311.7B | $270.0B |
| Operating income | $80.0B | $68.6B | $36.9B |
| Net income | $77.7B | $59.2B | $30.4B |
| EPS (diluted) | $7.17 | $5.53 | $2.90 |
| Free cash flow | $11.2B | $38.2B | $36.8B |
| Cash | $86.8B | $78.8B | $73.4B |
| Total debt | $153.0B | $130.9B | $135.6B |
| Equity | $411.1B | $286.0B | $201.9B |
| Net debt | $66.2B | $52.1B | $62.2B |
| Debt / equity | 0.37 | 0.46 | 0.67 |
| Liabilities / assets | 0.50 | 0.54 | 0.62 |
Fundamentals are stored revised/latest (ADR-009): each period reflects the most recent vendor refresh, NOT point-in-time as-reported values. Do not use this series to claim what was known on a past date.
Model Target
Model Target — Under Review
Our valuation methods do not currently agree closely enough for us to publish a single target for this company. We would rather say so than print a number we cannot stand behind. The TickerWhale Score still reflects quality, growth and momentum.
Peers
| Company | Score | Pulse | P/E | P/E fwd | P/B | EV/Sales | Price | Chg | Estimate | Upside | Rev. gr. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| AMZNCurrentAmazon.com | 72 | 70 | 21.8 | — | 5.4 | 3.9 | $270.87 | +1.48% | +15.8% | ||
| CROXCrocs | 79 | 83 | 13.4 | — | 5.7 | 2.2 | $159.66 | -0.36% | -2.0% | ||
| BYDBoyd Gaming | 78 | 57 | 3.2 | — | 2.3 | 2.0 | $78.29 | +0.55% | +1.8% | ||
| FIVEFive Below | 74 | 79 | 22.7 | — | 5.7 | 2.5 | $253.51 | -0.10% | +25.6% | ||
| CHHChoice Hotels International | 71 | 81 | 16.7 | — | 38.4 | 4.6 | $120.23 | +0.61% | +2.6% | ||
| LEVILevi Strauss & Co. Cls A | 70 | 80 | 16.2 | — | 3.9 | 1.5 | $24.39 | +1.20% | +6.6% |
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