XNAS · Internet Retail
Last stored close · Sep 18, 2026
Close · Sep 18, 2026
$253.71+1.00%
Model Target
available with Pro
Implied upside
vs the model target
Valuation methods
the methods behind the target
TickerWhale Score
62/100
Positive
Score components
TickerWhale View
Amazon.com scores 62 out of 100 overall, which we rate positive. Risk is its strongest area and Valuation its weakest.
What helps
- Technical
- Quality & growth
- Valuation
What to watch
Quality & growth
30%55Moderate
- Revenue growth 15.8%
- EPS growth 89.5%
Valuation
25%53Moderate
- P/E 20.4
- EV/Sales 3.6
Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.
#5 by market cap in our coverage · ~1,576,000 employees · Listed 1997-05-15 · www.amazon.com
Price history
Intraday to five-year windows are free with an account
Members switch between 1D, 1M, 6M, 1Y, 2Y and 5Y and see the live price. Signed out, this is the one-year stored series the technicals below are computed from.
Market intelligence
Peer position
#8 / 115sector rank by TickerWhale Score
TickerWhale Score 62 vs sector average 45.6 (+16.4)
Revenue growth (industry)Top 25%
Gross margin (industry)Top 50%
Return on equity (industry)Top 50%
P/E (industry)Cheaper than 100%
Technical analysis
our read · what classic indicators sayTickerWhale technical read
69/100Positive vs universe
Ranks 69th of 100 covered names on our technical composite — the composite itself scores 57/100 · 25% of the TickerWhale Score
Classic chart indicators
Sell
1 buy · 3 sell · 4 neutral of 8 votes
TickerWhale rates AMZN's technical setup strong — 69th percentile of the covered universe. Classic chart indicators lean sell — they read this stock on its own over days, where our score ranks it against every covered name over months, so the two often part company.
Moving averages
2 / 9constructive
- vs 200-day+5.6%
- vs 50-day-0.8%
Momentum
Mixed
- RSI (14)48 · neutral
- Stochasticbuy
- CCIneutral
- Williams %Rneutral
Trend
Mixed
- ADX (14) trend strength8· weak trend
- MACD (12,26,9)sell(histogram -0.859)
How the classic verdict is reached
Moving averages (9) agree on sell — 2 buy vs 5 sell — and carry one vote between them.
Oscillators (7) vote individually: 1 buy · 2 sell · 4 neutral.
Result — 1 buy vs 3 sell of 8 votes = Sell. Neutral votes never decide the verdict.
Fundamentals & valuation
2026-09-18 · revised_latestValuation multiples
- P/E (TTM)20.4
- P/S (TTM)3.6
- P/B5.0
- EV/EBITDA—
- EV/Sales3.6
- PEG—
Profitability & returns
- Gross margin50.8%
- Net margin17.4%
- ROE27.2%
- Debt/Equity0.23
Growth
- Revenue growth (YoY)15.8%
- EPS growth (YoY)89.5%
Green favourable · red stretched — multiples and D/E vs industry peers, margins and growth vs absolute thresholds.
Market capitalisation — $2.77T
Fundamentals history
Reported statement totals across recent periods.
| Metric | Dec '25 | Dec '24 | Dec '23 |
|---|---|---|---|
| Revenue | $716.9B | $638.0B | $574.8B |
| Gross profit | $360.5B | $311.7B | $270.0B |
| Operating income | $80.0B | $68.6B | $36.9B |
| Net income | $77.7B | $59.2B | $30.4B |
| EPS (diluted) | $7.17 | $5.53 | $2.90 |
| Free cash flow | $11.2B | $38.2B | $36.8B |
| Cash | $86.8B | $78.8B | $73.4B |
| Total debt | $153.0B | $130.9B | $135.6B |
| Equity | $411.1B | $286.0B | $201.9B |
| Net debt | $66.2B | $52.1B | $62.2B |
| Debt / equity | 0.37 | 0.46 | 0.67 |
| Liabilities / assets | 0.50 | 0.54 | 0.62 |
Fundamentals are stored revised/latest (ADR-009): each period reflects the most recent vendor refresh, NOT point-in-time as-reported values. Do not use this series to claim what was known on a past date.
Model Target
Model Target is a Pro feature
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A target exists for this name — the model priced it in the latest nightly run. Pro members see the target, its range and the methods behind it; one name's target is free every trading day.
Or see the current free one: MU →
Peers
| Company | Score | Pulse | P/E | P/E fwd | P/B | EV/Sales | Price | Chg | Estimate | Upside | Rev. gr. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| AMZNCurrentAmazon.com | 62 | 57 | 20.4 | — | 5.0 | 3.6 | $253.71 | +1.00% | +15.8% | ||
| CROXCrocs | 75 | 60 | 10.2 | — | 4.4 | 1.8 | $122.24 | -0.62% | -2.0% | ||
| EATBrinker International | 75 | 60 | 17.8 | — | 19.5 | 1.5 | $196.71 | -1.43% | +7.9% | ||
| FIVEFive Below | 69 | 63 | 21.0 | — | 5.2 | 2.3 | $234.14 | -1.12% | +25.6% | ||
| HRBH&R Block | 69 | 51 | 7.9 | — | 48.8 | 1.6 | $44.25 | -1.25% | +4.9% | ||
| ANFAbercrombie & Fitch Co. - | 67 | 69 | 11.2 | — | 4.4 | 1.0 | $135.76 | -2.05% | +4.7% |
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