XNYS · Confectioners
Last stored close · Nov 10, 2026
Close · Nov 10, 2026
$173.95+0.27%
Model Target
available with Pro
Implied upside
vs the model target
Valuation methods
the methods behind the target
TickerWhale Score
44/100
Weak
Score components
TickerWhale View
Hershey Company scores 44 out of 100 overall, which we rate weak. Quality & growth is its strongest area and Valuation its weakest.
What helps
- Quality & growth
What to watch
- Technical
- Valuation
- Risk
Quality & growth
30%65Positive
- Revenue growth 7.7%
- EPS growth 5.8%
Valuation
25%26Weak
- P/E 31.6
- EV/Sales 3.3
Hershey is a leading US confectionery manufacturer (in a $55 billion market, according to Euromonitor), controlling more than 35% of the domestic chocolate aisle. Beyond its namesake label, the firm's portfolio has expanded over the last 85 years and now comprises 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, though only a high-single-digit percentage of sales comes from markets outside the US, including the UK, Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confectionery business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its portfolio, as well as Pirate Brands, Dot's Pretzels, and LesserEvil over the past few years.
#313 by market cap in our coverage · ~19,595 employees · Listed 1947-09-19 · www.thehersheycompany.com
Price history
Intraday to five-year windows are free with an account
Members switch between 1D, 1M, 6M, 1Y, 2Y and 5Y and see the live price. Signed out, this is the one-year stored series the technicals below are computed from.
Market intelligence
Peer position
#43 / 54sector rank by TickerWhale Score
TickerWhale Score 44 vs sector average 52.6 (-8.6)
Revenue growth (sector)Top 32%
Gross margin (sector)Top 47%
Return on equity (sector)Top 29%
P/E (sector)Pricier than 62%
Technical analysis
our read · what classic indicators sayTickerWhale technical read
40/100Weak vs universe
Ranks 40th of 100 covered names on our technical composite — the composite itself scores 50/100 · 25% of the TickerWhale Score
Classic chart indicators
Buy
3 buy · 1 sell · 4 neutral of 8 votes
TickerWhale rates HSY's technical setup weak — 40th percentile of the covered universe. Classic chart indicators lean buy — they read this stock on its own over days, where our score ranks it against every covered name over months, so the two often part company.
Moving averages
6 / 9constructive
- vs 200-day-7.5%
- vs 50-day+3.4%
Momentum
Mixed
- RSI (14)56 · neutral
- Stochasticsell
- CCIneutral
- Williams %Rneutral
Trend
Mixed
- ADX (14) trend strength15· weak trend
- MACD (12,26,9)buy(histogram 1.038)
How the classic verdict is reached
Moving averages (9) agree on buy — 6 buy vs 2 sell — and carry one vote between them.
Oscillators (7) vote individually: 2 buy · 1 sell · 4 neutral.
Result — 3 buy vs 1 sell of 8 votes = Buy. Neutral votes never decide the verdict.
Fundamentals & valuation
2026-11-10 · revised_latestValuation multiples
- P/E (TTM)31.6
- P/S (TTM)2.9
- P/B7.7
- EV/EBITDA—
- EV/Sales3.3
- PEG5.45
Profitability & returns
- Gross margin38.4%
- Net margin9.2%
- ROE24.0%
- Debt/Equity1.23
Growth
- Revenue growth (YoY)7.7%
- EPS growth (YoY)5.8%
Green favourable · red stretched — multiples and D/E vs sector peers, margins and growth vs absolute thresholds.
Market capitalisation — $35.3B
Fundamentals history
Reported statement totals across recent periods.
Fundamentals are stored revised/latest (ADR-009): each period reflects the most recent vendor refresh, NOT point-in-time as-reported values. Do not use this series to claim what was known on a past date.
Model Target
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Peers
| Company | Score | Pulse | P/E | P/E fwd | P/B | EV/Sales | Price | Chg | Estimate | Upside | Rev. gr. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| HSYCurrentHershey Company | 44 | 50 | 31.6 | — | 7.7 | 3.3 | $173.95 | +0.27% | +7.7% | ||
| KOCoca-Cola Company | 71 | 87 | 29.2 | — | 11.6 | 8.9 | $96.91 | +0.92% | +6.5% | ||
| OLLIOllies Bargain Outlet Holdings | 70 | 70 | 21.0 | — | 3.0 | 2.0 | $95.30 | +0.52% | +14.4% | ||
| IPARInter Parfums | 69 | 88 | 25.9 | — | 5.0 | 2.9 | $135.56 | -0.44% | +2.9% | ||
| DGDollar General | 68 | 75 | 17.9 | — | 3.3 | 0.8 | $137.31 | +0.46% | +4.8% | ||
| DLTRDollar Tree | 68 | 78 | 16.7 | — | 7.8 | 1.4 | $140.83 | +2.62% | +8.2% |
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