XNYS · Insurance - Life
Last stored close · Sep 18, 2026
Close · Sep 18, 2026
$118.40+0.40%
Model Target
available with Pro
Implied upside
vs the model target
Valuation methods
the methods behind the target
TickerWhale Score
55/100
Positive
Score components
TickerWhale View
Prudential Financial scores 55 out of 100 overall, which we rate positive. Technical is its strongest area and Risk its weakest.
What helps
- Technical
- Valuation
What to watch
- Quality & growth
- Risk
Quality & growth
30%30Weak
- Revenue growth 9.4%
- EPS growth 144.2%
Valuation
25%73Strong
- P/E 10.6
- EV/Sales 0.9
Prudential Financial is one of the largest US life insurers, offering annuities, life insurance, and asset-management products. The United States and Japan are its two largest markets. Its US business contributed about 50% of adjusted 2025 earnings and includes institutional retirement (mostly pension risk transfer), individual retirement (annuities), group insurance, and individual life insurance. Its international business represented about 39% of adjusted earnings, with a strong market position in Japan, and the firm also has a presence in emerging markets like Brazil. The company's investment management business, PGIM, contributed approximately 11% of its 2025 adjusted earnings. PGIM had around $1.47 trillion in assets under management at the end of fourth-quarter 2025.
#282 by market cap in our coverage · ~36,824 employees · Listed 2001-12-13 · www.prudential.com
Price history
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Market intelligence
Peer position
#73 / 197sector rank by TickerWhale Score
TickerWhale Score 55 vs sector average 49.7 (+5.3)
Revenue growth (industry)Top 30%
Gross margin (industry)Top 70%
Return on equity (industry)Top 60%
P/E (industry)Cheaper than 90%
Technical analysis
our read · what classic indicators sayTickerWhale technical read
86/100Strong vs universe
Ranks 86th of 100 covered names on our technical composite — the composite itself scores 68/100 · 25% of the TickerWhale Score
Classic chart indicators
Buy
2 buy · 1 sell · 5 neutral of 8 votes
TickerWhale rates PRU's technical setup strong — 86th percentile of the covered universe. Classic chart indicators lean buy, pointing the same way.
Moving averages
3 / 9constructive
- vs 200-day+9.1%
- vs 50-day-1.6%
Momentum
Mixed
- RSI (14)46 · neutral
- Stochasticbuy
- CCIneutral
- Williams %Rneutral
Trend
Mixed
- ADX (14) trend strength13· weak trend
- MACD (12,26,9)sell(histogram -0.290)
How the classic verdict is reached
Moving averages (9) agree on neutral — 3 buy vs 3 sell — and carry one vote between them.
Oscillators (7) vote individually: 2 buy · 1 sell · 4 neutral.
Result — 2 buy vs 1 sell of 8 votes = Buy. Neutral votes never decide the verdict.
Fundamentals & valuation
2026-09-18 · revised_latestValuation multiples
- P/E (TTM)10.6
- P/S (TTM)0.6
- P/B1.3
- EV/EBITDA—
- EV/Sales0.9
- PEG—
Profitability & returns
- Gross margin40.3%
- Net margin6.0%
- ROE12.2%
- Debt/Equity1.07
Growth
- Revenue growth (YoY)9.4%
- EPS growth (YoY)144.3%
Green favourable · red stretched — multiples and D/E vs industry peers, margins and growth vs absolute thresholds.
Market capitalisation — $41.2B
Fundamentals history
Reported statement totals across recent periods.
Fundamentals are stored revised/latest (ADR-009): each period reflects the most recent vendor refresh, NOT point-in-time as-reported values. Do not use this series to claim what was known on a past date.
Model Target
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Peers
| Company | Score | Pulse | P/E | P/E fwd | P/B | EV/Sales | Price | Chg | Estimate | Upside | Rev. gr. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| PRUCurrentPrudential Financial | 55 | 68 | 10.6 | — | 1.3 | 0.9 | $118.40 | +0.40% | +9.4% | ||
| WTMWhite Mountains Insurance Group | 84 | 52 | 4.5 | — | 0.9 | 1.5 | $2,061.30 | +0.14% | +55.5% | ||
| JXNJackson Financial Inc - | 83 | 74 | 158.1 | — | 0.9 | 1.0 | $132.67 | +2.54% | +15.1% | ||
| FBPFirst Bancorp PR | 80 | 69 | 11.4 | — | 2.2 | 3.1 | $27.58 | +0.22% | +2.7% | ||
| AMPAmeriprise Financial | 78 | 69 | 12.8 | — | 7.9 | 2.4 | $544.33 | -0.25% | +9.1% | ||
| SEICSEI Investments Company | 76 | 72 | 18.4 | — | 5.2 | 5.2 | $105.20 | +0.33% | +11.1% |
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