XNAS · Specialty Retail
Last stored close · Nov 10, 2026
Close · Nov 10, 2026
$664.41-0.11%
Model Target
available with Pro
Implied upside
vs the model target
Valuation methods
the methods behind the target
TickerWhale Score
60/100
Positive
Score components
TickerWhale View
Ulta Beauty scores 60 out of 100 overall, which we rate positive. Technical is its strongest area and Valuation its weakest.
What helps
- Technical
- Quality & growth
- Risk
What to watch
- Valuation
Quality & growth
30%53Moderate
- Revenue growth 11.2%
- EPS growth 5.2%
Valuation
25%24Weak
- P/E 23.6
- EV/Sales 2.2
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland) and has franchised stores in Mexico, and a joint venture in the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
#367 by market cap in our coverage · ~65,000 employees · Listed 2007-10-25 · www.ulta.com
Price history
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Members switch between 1D, 1M, 6M, 1Y, 2Y and 5Y and see the live price. Signed out, this is the one-year stored series the technicals below are computed from.
Market intelligence
Peer position
#23 / 116sector rank by TickerWhale Score
TickerWhale Score 60 vs sector average 49.7 (+10.3)
Revenue growth (industry)Top 31%
Gross margin (industry)Top 46%
Return on equity (industry)Top 30%
P/E (industry)Pricier than 62%
Technical analysis
our read · what classic indicators sayTickerWhale technical read
94/100Strong vs universe
Ranks 94th of 100 covered names on our technical composite — the composite itself scores 83/100 · 25% of the TickerWhale Score
Classic chart indicators
Buy
5 buy · 2 sell · 1 neutral of 8 votes
TickerWhale rates ULTA's technical setup strong — 94th percentile of the covered universe. Classic chart indicators lean buy, pointing the same way.
Moving averages
9 / 9constructive
- vs 200-day+20.3%
- vs 50-day+14.3%
Momentum
Mixed
- RSI (14)69 · neutral
- Stochasticsell
- CCIbuy
- Williams %Rsell
Trend
Constructive
- ADX (14) trend strength54· trending
- MACD (12,26,9)buy(histogram 1.287)
How the classic verdict is reached
Moving averages (9) agree on buy — 9 buy vs 0 sell — and carry one vote between them.
Oscillators (7) vote individually: 4 buy · 2 sell · 1 neutral.
Result — 5 buy vs 2 sell of 8 votes = Buy. Neutral votes never decide the verdict.
Fundamentals & valuation
2026-11-10 · revised_latestValuation multiples
- P/E (TTM)23.6
- P/S (TTM)2.2
- P/B10.8
- EV/EBITDA—
- EV/Sales2.2
- PEG4.50
Profitability & returns
- Gross margin39.3%
- Net margin9.3%
- ROE46.3%
- Debt/Equity0.13
Growth
- Revenue growth (YoY)11.2%
- EPS growth (YoY)5.3%
Green favourable · red stretched — multiples and D/E vs industry peers, margins and growth vs absolute thresholds.
Market capitalisation — $28.6B
Fundamentals history
Reported statement totals across recent periods.
Fundamentals are stored revised/latest (ADR-009): each period reflects the most recent vendor refresh, NOT point-in-time as-reported values. Do not use this series to claim what was known on a past date.
Model Target
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Peers
| Company | Score | Pulse | P/E | P/E fwd | P/B | EV/Sales | Price | Chg | Estimate | Upside | Rev. gr. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ULTACurrentUlta Beauty | 60 | 83 | 23.6 | — | 10.8 | 2.2 | $664.41 | -0.11% | +11.2% | ||
| CROXCrocs | 79 | 83 | 13.4 | — | 5.7 | 2.2 | $159.66 | -0.36% | -2.0% | ||
| BYDBoyd Gaming | 78 | 57 | 3.2 | — | 2.3 | 2.0 | $78.29 | +0.55% | +1.8% | ||
| FIVEFive Below | 74 | 79 | 22.7 | — | 5.7 | 2.5 | $253.51 | -0.10% | +25.6% | ||
| AMZNAmazon.com | 72 | 70 | 21.8 | — | 5.4 | 3.9 | $270.87 | +1.48% | +15.8% | ||
| CHHChoice Hotels International | 71 | 81 | 16.7 | — | 38.4 | 4.6 | $120.23 | +0.61% | +2.6% |
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