XNAS · Specialty Retail
Last stored close · Sep 18, 2026
Close · Sep 18, 2026
$540.98-0.51%
Model Target
available with Pro
Implied upside
vs the model target
Valuation methods
the methods behind the target
TickerWhale Score
57/100
Positive
Score components
TickerWhale View
Ulta Beauty scores 57 out of 100 overall, which we rate positive. Risk is its strongest area and Valuation its weakest.
What helps
- Technical
- Quality & growth
- Risk
What to watch
- Valuation
Quality & growth
30%58Positive
- Revenue growth 11.2%
- EPS growth 5.2%
Valuation
25%27Weak
- P/E 19.3
- EV/Sales 1.8
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland) and has franchised stores in Mexico, and a joint venture in the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
#417 by market cap in our coverage · ~65,000 employees · Listed 2007-10-25 · www.ulta.com
Price history
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Market intelligence
Peer position
#20 / 115sector rank by TickerWhale Score
TickerWhale Score 57 vs sector average 45.6 (+11.4)
Revenue growth (industry)Top 31%
Gross margin (industry)Top 46%
Return on equity (industry)Top 30%
P/E (industry)Cheaper than 54%
Technical analysis
our read · what classic indicators sayTickerWhale technical read
74/100Strong vs universe
Ranks 74th of 100 covered names on our technical composite — the composite itself scores 60/100 · 25% of the TickerWhale Score
Classic chart indicators
Sell
1 buy · 3 sell · 4 neutral of 8 votes
TickerWhale rates ULTA's technical setup strong — 74th percentile of the covered universe. Classic chart indicators lean sell — they read this stock on its own over days, where our score ranks it against every covered name over months, so the two often part company.
Moving averages
4 / 9constructive
- vs 200-day-2.9%
- vs 50-day+3.9%
Momentum
Mixed
- RSI (14)52 · neutral
- Stochasticsell
- CCIneutral
- Williams %Rneutral
Trend
Mixed
- ADX (14) trend strength12· weak trend
- MACD (12,26,9)sell(histogram -2.130)
How the classic verdict is reached
Moving averages (9) agree on buy — 4 buy vs 2 sell — and carry one vote between them.
Oscillators (7) vote individually: 0 buy · 3 sell · 4 neutral.
Result — 1 buy vs 3 sell of 8 votes = Sell. Neutral votes never decide the verdict.
Fundamentals & valuation
2026-09-18 · revised_latestValuation multiples
- P/E (TTM)19.3
- P/S (TTM)1.8
- P/B8.8
- EV/EBITDA—
- EV/Sales1.8
- PEG3.66
Profitability & returns
- Gross margin39.3%
- Net margin9.3%
- ROE46.3%
- Debt/Equity0.13
Growth
- Revenue growth (YoY)11.2%
- EPS growth (YoY)5.3%
Green favourable · red stretched — multiples and D/E vs industry peers, margins and growth vs absolute thresholds.
Market capitalisation — $23.3B
Fundamentals history
Reported statement totals across recent periods.
Fundamentals are stored revised/latest (ADR-009): each period reflects the most recent vendor refresh, NOT point-in-time as-reported values. Do not use this series to claim what was known on a past date.
Model Target
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Peers
| Company | Score | Pulse | P/E | P/E fwd | P/B | EV/Sales | Price | Chg | Estimate | Upside | Rev. gr. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ULTACurrentUlta Beauty | 57 | 60 | 19.3 | — | 8.8 | 1.8 | $540.98 | -0.51% | +11.2% | ||
| CROXCrocs | 75 | 60 | 10.2 | — | 4.4 | 1.8 | $122.24 | -0.62% | -2.0% | ||
| EATBrinker International | 75 | 60 | 17.8 | — | 19.5 | 1.5 | $196.71 | -1.43% | +7.9% | ||
| FIVEFive Below | 69 | 63 | 21.0 | — | 5.2 | 2.3 | $234.14 | -1.12% | +25.6% | ||
| HRBH&R Block | 69 | 51 | 7.9 | — | 48.8 | 1.6 | $44.25 | -1.25% | +4.9% | ||
| ANFAbercrombie & Fitch Co. - | 67 | 69 | 11.2 | — | 4.4 | 1.0 | $135.76 | -2.05% | +4.7% |
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